An Coppens

An Coppens is the Chief Game Changer at Gamification Nation Ltd, which offers gamification design solutions and an online gamification academy. The company is based in London and serving clients worldwide from well-known brands to smaller product focused SME's.

In November 2017, Gamification Nation was awarded the "Outstanding Gamification Agency Award" through recognition from peers in the industry. Their solutions are designed to encourage winning behaviours and improve business results in the areas of sales, marketing, HR, learning, and productivity. In February 2016, An was recognized at the World HRD congress in Mumbai as a HR tech visionary and in March 2017, she was listed in the e-learning top at gold standard globally. In October 2017 one of her client projects was shortlisted in the top 10 educational games awards of TIGA.

Projects she has worked on included reviewing the onboarding of sales staff and their recognition, assisting managers with getting ready for new hires, website gamification, gamification of an in-house learning curriculum, membership site gamification, etc. Increasing engagement is always her key focus.

Clients include Adidas, British American Tobacco, Thomson Reuters, Qinetiq, RB, Cenlive, Female Entrepreneurs Association, YouEQ, Nightingales, EIT digital, EIT Climat-KIC, Active Management, 5app, and more.

Gamification Nation publishes a monthly digital innovation magazine, Technologies Update for HR & L&D professionals, translating geek speak into normal people's terms. An is also an award-winning business coach, speaker, learning & development professional, and author. She is a prolific blogger on gamification through and tweets under her Twitter alter ego @GamificationNat. Her third book, called "Gamification in business," is available for download from Her fourth book, "Tapping into crowd – competitive advantage from the inside out," launched in February 2017 is available from Amazon and Pencraft Publishing.

In her career An has worked in learning and development and change management roles for Modern Times Group, Xigma Management Consultants, Philips Electronics and Arthur Andersen Business Consulting. She was a guest expert on the TV show How long will you live for RTE in Ireland. For 10 years, An ran a successful business coaching practice in Cork, Ireland, with B/Right Business Coaching. She holds a BA (Hon) in International Marketing and Languages from Dublin City University and an MBA from the Open University Business School in the UK. She holds a gamification master qualification from the Engagement Alliance and has completed a number of online gamification courses.