Dr. Marigo Raftopoulos is a strategic business advisor specializing in innovation using gameful design, gamification, and systems thinking. She is the Founder and Principal Consultant of Strategic Innovation Lab, and an advisor to several technology incubators and technology startups. She is also an advisor on the European Commission’s Advanced Digital Gaming and Gamification Program. Marigo works with a wide range of global clients on accelerating innovation using the tools of engagement that are fundamental to game design and gamification. Her focus over the last few years has been on transformation projects applying gamification in the fintech, banking, and insurance industries. Marigo holds a PhD in enterprise gamification and has widely published her research on gamification frameworks and methodologies. Her research identified a design framework, taxonomy, and capability model of gamification that have contributed to exemplary project developments. These findings have enhanced critical understanding of the effective design and best-practice implementations of enterprise gamification.